What affects households’ food choice in West Bengal ?

Achieving healthier diets requires a thorough understanding of the diversity and drivers of food choice. The International Rice Research Institute developed a ‘Food Choice Application’ featuring 162 unique Bengali dishes and captured the weekly meal plans of 177 low to middle income households in West Bengal. Food choices varied by gender and between urban and rural communities affected primarily by budget constraints and to a lesser extent by behavioural change communication towards healthier diets.